The Oatly Chronicles Part 3: Can Green Capitalism Save Us All?
The Swedish oat milk brand Oatly has taken on some eyebrow-raising investments over the past few years. It insists those investments haven’t changed its proud identity as a climate-saving company – but is that really true? In the third and final episode of ‘The Oatly Chronicles’, we investigate a piggy controversy, why oat milk is so damn expensive, and whether Oatly is acting like a big, bad oat milk monopoly. And we ask: what *should* we be eating, to save the planet?
The Oatly Chronicles Part 2: What’s The Housing Crisis Got To Do With It?
Swedish oat milk company Oatly says it's on a mission to defeat the almighty dairy industry and save the planet. To do that, it claims it needs to grow into a massive corporate success — and it’s willing to take on controversial investments to get there.
The Oatly Chronicles Part 1: The Big Dairy Problem
In 1994, the world’s first oat milk company was born in Sweden. Three decades later, Oatly is on a high-stakes mission to defeat the dairy industry – by growing into the biggest plant-based brand the world has ever seen.
Can a start-up from Malmö save us all through capitalism? This is the first episode in a three-part series, ‘The Oatly Chronicles’. This week we’re asking: just how much damage is our dairy addiction doing to the planet?